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Let me understand
what I think I know.
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Data Classification
Services
Level
1 - Data Normalization
We will normalize to a standard layout, assemble columns in order, format
text, address the variability of characters, identify alpha numeric sequencing,
tackle complex field/element translation processes, create data definitions
(i.e. data dictionary) and provide post processing reports.
Level 2 - Data Standardization
HygenicsData will standardize field formats and repair any anomalies which
will retard efficiencies in the data. For example, we will ensure names
and addresses are parsed to defined standards creating a First Name, Middle
Initial, Last Name=Name field parsing routine. We’ll also provide
field population counts, data distributions and other indicators. After
we’re done, you’ll receive a full analysis of what we found
and recommendations on where to head
to unlock the data.
Level
3 - Validation/Reference
In Level 3, HygenicsData identifies and validates the data. We don’t
simply detect a reference point like: “Is the data good or bad?”
We will provide you qualitative feedback and input on your database/portfolio.
If we are processing address information, when we validate the data, we
also perform comprehensive address standardization services to ensure
the data is correct. This gives you actionable data from which the benefits
are potentially enormous. Cost avoidance, labor savings, relationship
building and increased profits are at
your door.
Level
4 - Analytics and Data Interrelations
Once you’ve completed Level 3, we’ll further refine the process
of validation and create a true hygiene of the file. Some of the added
features of Level 4 include the analysis of duplicate records within each
field on a row, data clustering, relational analysis of consumers and
businesses, Addresses+ Phones, Surname Counts vs. Address Types, property
types (single family dwelling, Multi-Family dwelling (i.e. 200 people
live in a single family dwelling with 2 Drivers Licenses and 2 car registrations
might indicate further research is necessary!).
Level 4 also
supports fraud detection through data validity. The fraudulent use of
consumer data continues to escalate. Level 4 allows clients to uncover
the depth and breadth of information within the data.
Level
5 - Value Added Enhancements
HygenicsData will enhance our client’s databases with any number
of important additions. We fill gaps in the database to expand the reach
to your clients. By geo-coding the data, applying census data, analyzing
customer operational performance, portfolio performance, segmentation
you will understand what is happening in your business more effectively.
We’ll also separate low and high performance metrics, as well as
consolidate and concatenate the existing data. Armed with this information
and post processing reports, the data has now been energized
into a full picture of your database asset.
Level
6 - Warehousing/Householding
HygenicsData will house the data over time for long term performance services
and ongoing analytics. We’ll store the data, create trend lines
and metrics beyond those available today which will lead to continuing
operational enhancements, cost reduction, client performance enhancements
and powerful economic benefits. It’s been said before: The
power is in the data.
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